Give example of groups interested in encouraging consumers to make more ethical and sustainable choices when making purchase/consumption decisions?
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Give example of groups interested in encouraging consumers to make more ethical and sustainable choices when making purchase/consumption decisions?
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- Psychological factors determine how consumers perceive and interact with their environments and influence the ultimate decisions of consumers. What do they include?Why is it essential for organizations to segment markets and target particular groups of consumers?Identify the types of consumer buying decisions and discuss the significance of consumer involvement?
- Define and discuss the different processes that occur in consumer markets and business markets. Explicate how long-term relationships can be created in the different markets.Consumer behavior refers to buyers who are purchasing products for personal, family, or group use. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. As a result, there are many different theories and models used to explain why consumers act as they do. Are consumers rational or emotional? How do they make buying decisions?.how can we charge different prices to different segments without consumers feeling cheated? how can we even charge the same customer different times, contexts, and or occasions, and at the same time be seen as fair?