B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since national safety is at stake, the selection of which brand to purchase is a matter of group decision-making process. Using the five key roles in the organizational buying center, identify who will be the users, influencers, buyers, deciders, and gatekeepers and explain how each will influence the decision of choosing which brand must be procured
B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since national safety is at stake, the selection of which brand to purchase is a matter of group decision-making process. Using the five key roles in the organizational buying center, identify who will be the users, influencers, buyers, deciders, and gatekeepers and explain how each will influence the decision of choosing which brand must be procured
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 1DYMP
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B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since national safety is at stake, the selection of which brand to purchase is a matter of group decision-making process. Using the five key roles in the organizational buying center, identify who will be the users, influencers, buyers, deciders, and gatekeepers and explain how each will influence the decision of choosing which brand must be procured.
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