how do consumers respond to various marketing efforts the company might use? list the buyer characteristics that affect buyer behaviour and discuss which ones would influence your most when making and new motorbike Purchase Decision.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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how do consumers respond to various marketing efforts the company might use? list the buyer characteristics that affect buyer behaviour and discuss which ones would influence your most when making and new motorbike Purchase Decision.
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