In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

Which market targeting strategy is Virgin America fol- lowing? Justify your answer.

After reading the Clocky Case study, answer the following questions: What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are the most critical to effectively bring her new product to market? Nanda has several options for positioning Clocky. How would you segment the potential market for Clocky? Are the additional segments other than “need” and “fun." Outline the value proposition for each target segment. Given your chosen positioning option, recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features and manufacturing location, pricing, retail channels and distribution plan and marketing communications? Which of these positioning options are the most feasible given the product development of Clocky to date and Nanda’s goal, resources and capabilities? Do you see the positioning changing over time? Which of the positioning options are the most valuable to…

There are 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies. Production Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept   In this assignment, you will pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company. An example is Nike, "The early Nike marketing strategy succeeded by selling benefits, not products. ... His only goal was to promote a sport and an idea that he believed in." https://coschedule.com/blog/nike-marketing-strategy/ To complete this assignment answer the 5 concepts of your company of choice.