1. Who was Theodore Levitt and how did he relate to the term "marketing myopia? 2. Why Marketing myopia is sometimes caused by a company limited concentration on its product or service? 3. When Marketing Myopia occurs and how to avoid marketing myopia to occurs?

Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint:  this question involves chapter 8 in your text.