What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are the most critical to effectively bring her new product to market?
What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are the most critical to effectively bring her new product to market?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1DYMP
Related questions
Question
After reading the Clocky Case study, answer the following questions:
What are the key marketing challenges facing Gauri Nanda?
How would you prioritize them in terms of which are the most critical to effectively bring her new product to market?
Nanda has several options for positioning Clocky. How would you segment the potential market for Clocky?
Are the additional segments other than “need” and “fun." Outline the value proposition for each target segment. Given your chosen positioning option, recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features and manufacturing location, pricing, retail channels and distribution plan and marketing communications?
Which of these positioning options are the most feasible given the product development of Clocky to date and Nanda’s goal, resources and capabilities?
Do you see the positioning changing over time?
Which of the positioning options are the most valuable to Nanda give her aspirations as an entrepreneur? What are the rewards and risks of the flurry of media attention surrounding Clocky one year prior to launch? How can Nanda better capture the rewards and minimize the risks? How would you manage continued media attention given the product is not complete?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.