Which market targeting strategy is Virgin America fol- lowing? Justify your answer.

Suppose you are a marketing executive. How will you redefine selling concept, marketing concept, societal concept and justify your preference among these in case of conducting your business activities.

Explain how a $45 Timex watch and a $10,000 Rolex watch delivervalue to respective target markets? Which factors account for thedramatic difference in watch prices?

For each of the following consumer products, identify the type ofvertical marketing system used, and justify your answer:                                                                                                                            (a) Bertolli pasta sold through grocery stores,                                                                                             (b) Krispy Kreme donuts sold through franchises, and                                                                               (c) www.polo.com by Ralph Lauren.

Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?

Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.

Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.

by choosing a product or product category that interests you.  Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.

does marketing create or satisfy needs?  Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

For the Ring secutiry device, choose one growth strategy for this product: market penetration, product development, market development, and diversification. Provide reasons for your choice and how the company can achieve these objectives.