What key marketing metrics do you think PepsiCo should use to evalute the performance of Naked Juice? Would these measures be different for its traditional carbonated soft drink and , if so, how?

Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

2/ What is marketing myopia? What are the short- and long-term implications for business in this situation?

Respond to the following in a minimum of 175 words:  How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.

Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation  Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)?  Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?

Consider the following, among other things: Do you believe that techniques such as Big Data and Predictive Analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

What are the existing marketing strategies used by Lufthansa? (use at least three marketing strategies).

Describe an example in which marketing added value to someone life. Be specific about how the value was implemented. Explain how the decision  made was impacted by a marketing campaign and propose  ideas for what the strategy was behind that campaign. Provide specific examples to support the explanation.

Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.

Answer the following questions