Q: Directions: Define and give an example for the following statement. 1. Multicultural Communication…
A: The Multicultural Communication specialization examines the dynamics of cross-cultural…
Q: summarizes the differences between firms that embrace transactional marketing and those that choose…
A: Transactional marketing focuses on making the sale, rather than forming a relationship with the…
Q: Instruction: Please explain and give example/s.
A: Customer relations may appear to be nothing more than your company's interaction with its customers…
Q: A 30-minute massage at Massage Envy costs on average about $50. A massage at The Woodhouse Day Spa…
A: Services are a type of product that consists of activities, advantages, or satisfactions that are…
Q: What are the three sources of funding for a social responsibility program?
A: Today, India is the world's first country to make Corporate Social Responsibility (CSR) mandatory,…
Q: Discuss the issue of lacking innovative ideas in the corporate and depict a few situations. Content…
A: Corporate world revolve around business growth and strategies. Firms main objective is to increase…
Q: The core signal of change involves evaluating three customer groups: a. Non-consumer b. Consumers…
A: A future occurrence or trend that could disrupt or influence a market or industry is referred to as…
Q: What are three particular activities that an organization can take to overcome consumer distrust?
A: The core of every buyer-seller partnership is trust. When a consumer hands over their money, they…
Q: How are recycled merchandise retailers, liquidators and rentals changing the retail environment?
A: Retailing is described as a series of activities or stages involved in selling a product or service…
Q: Explain what is meant by the term global firm and list the major decisions involved in international…
A: Marketing: It illustrates the actions of a firm comprising buying and selling products or services,…
Q: The Internet was designed by which group? A. Media Corporations B. Consumer Culture C. The…
A: Internet the biggest boom and bane of the modern world. It made the world smaller, disrupted the way…
Q: Explain why a retailer should be concerned with market segmentation and identifying a target market.…
A: Serving the needs of the entire market is physically and practically not possible for a single firm.…
Q: Discuss the factors that affect the level of ethical behavior in organizations.
A: Every company wants to sustain for as long as possible. This requires a to have trust of all the…
Q: Discuss how enterprise risk management has revolutionalized e-commerce today
A: Enterprise risk management refers to the processes or procedures or strategies which business…
Q: As a Marketing Manager in one of the car companies, you are required to analyze and decide what…
A: The product life cycle (PLC) is the process that a product passes through from the time it was first…
Q: 1. Was my manager wrong for seeking to pocket the donation money as profit? Does it make any…
A: Not for profit organizations work for towards a particular cause, their main aim is not profit but…
Q: Outline the incorporation process, and describe the basic corporate structure.
A: Market research will show the path to whether there is an opportunity to turn the idea into a…
Q: n a retail business, why would you use anything but "First Come First Serve" as a basis for…
A: In a retail store the orders are received on a regular intervals One of the most simplest way of…
Q: What effects might the devaluation of a nation’s currency have on its business firms, its consumers,…
A: The intentional depreciation of a country's currency is known as devaluation. When the government…
Q: What are the major forces in consumerism today?
A: Consumerism means that consumers should buy more goods and services. Consumerism is important for…
Q: Compare and contrast the four theories of retail evolution. NOTE: The four theories are: 1. The…
A: When you think about Walmart, what comes to your mind? Sprawling, exclusive stores where you can get…
Q: _______ A tax levied on a particular foreign product entering a countr
A: The responsibility of adapting to increased capital movement due to the export tariff by one country…
Q: Communicating your value proposition 4. a. Establish your communication objective. On which of the…
A: Wagyu is a type of beef consumed in Japan. It has visible intramuscular fat giving it marbling…
Q: Need help writing a paragraph about an error they are making with market segmentation. *article is…
A: Starting and sustaining a business is a difficult task which requires the entrepreneurs to have a…
Q: What is meant by business ethics?
A: Ethics- Ethics might refer to the philosophical research of the moral right concepts and wrong and…
Q: xplain how important it is for technopreneurs to study their target markets
A: Technopreneurship is the creation of a product or solution that uses technological solutions to…
Q: What are the five types of customer-induced variability that impact service operations, according to…
A: Consumers are frequently involved in the service delivery process. Businesses must take proactive…
Q: Competiton can be identify using the industry or marketing approach. WHile the industry approach…
A: Competition is a fight or rivalry between companies selling identical items and/or targeting the…
Q: Explain the complexities involved with product warranties. Please be sure to address all forms and…
A: Product warranty is a promise of quality and performance of the product by the organization. Product…
Q: With your own words, explain four steps of the policy lifecycle ?
A: The policy cycle is a simple procedure for developing, implementing, and evaluating policies. Many…
Q: Behavioral interview question. Please help with this question thanks, Tell me about a time you had…
A: STAR stands for Situation, task, action and result. STAR technique is useful in behavioral interview…
Q: What rights do stockholders have?
A: The board of directors is appointed by the stockholders, who then hire the CEO, who then hires his…
Q: What are the advantages of a partnership?
A: Partnership is the formal agreement in which two or more people agree to run the business operations…
Q: CREATE PESTEL ANALYSIS OF SM INVESTMENT CORPORATION.
A: Introduction: Pestel analysis is a tool to analyze the macro environment of an organization by…
Q: What does a company gain by having a Facebook page or advertising through Facebook? What would you…
A: An advertising (commonly reduced to advert or ad) is a public service announcement that promotes a…
Q: One of the first steps for starting your own business is to decide what type of business you want to…
A: What business form to pursue depends largely upon the nature and type of business we wish to start.…
Q: what are implications and the decisions made by vinsun infra company ? Please do fast ASAP fast
A: Vinsun Infra Company Provides electrical and civil services across India as their line of business.…
Q: Question: Identify one (1) short-term goal or one (1) long-term goal for each of the initiatives you…
A: Objectives are essential for each part of business/life and give an internal compass, inspiration,…
Q: 4 Explain the disadvantages of the abolition of resale price maintenance (RPM) for this market. 5…
A: In the given passage, we will be proceeding by answer the first question i.e. Small pharmacies will…
Q: What is the relationship of compensation systems in the motivation of a new salesperson?
A: There are two types of benefits that can be provided to the sales person to increase his…
Q: How can marketers respond to the criticism that marketing creates false wants and encourages…
A: Marketing functions are often criticized for being deceiving customers by showing wrong advertising…
Q: eview their current processes and operations. Select 1 (one) area of focus and identify a minimum…
A: Capitalism is very good in creating wealth but it is very poor in distributing that wealth.…
Q: Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a…
A: Rebranding is a business strategy wherein a company revamps its existing brand image in the minds of…
Q: what is the importance of marketing strategy despite of having business plan?
A: When a business has a competitive advantage over a competitor or competitors in the provision of a…
Q: Information technology Describe the basic components of a strategic information system plan.
A: Businesses, institutions, and a wide range of other organisations have benefited from a new…
Q: Marketing isn’t limited to goods. Anything can be marketed – ideas, people, places and so on. Are…
A: Marketing is the tool used by business operations to communicate their output to end-users, which…
Q: Discuss the major public relations tools and the roles played by the Internet and social media.
A: The handling of communication between an organisation and its publics is known as public relations.…
Q: Licensing and exporting can be considered relatively low-risk methods of entering foreign…
A: A foreign market entry strategy is used when a company wants to expand its operations and do…
Q: ._______ A person who invests only money in a partnership
A: A partnership is a business relationship formed by two or more people (Trade, occupation and…
Q: Describe the four basic management functions: planning, organizing, leading and motivating, and…
A: The marketing management orientation is the business function that a company conducts to satisfy the…
Implementation of a decision requires time, planning, preparation of personnel, and evaluation of
results.; True or False
Step by step
Solved in 2 steps
- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?