eview their current processes and operations.   Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must: Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage. Discuss the Key Performance Indicator[s] for each and the measurement methods you will employ

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
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Conduct a CSR assessment for Nestle. Develop the business case for CSR and review their current processes and operations.  

  1. Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must:
    1. Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage.
    2. Discuss the Key Performance Indicator[s] for each and the measurement methods you will employ
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