Question: Identify one (1) short-term goal or one (1) long-term goal for each of the initiatives you have outlined – goals must be SMART.

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We can develop the CSR activities for Nestle company of planting trees and cleaning the lakes. This can be done by partnering with NGOs who are already working in these areas. The company can target several trees to be planted, for example, 100,000 in a quarter and take care of them till growth. 

To clean the lake, it can take the help of the National scientist of environmental science and fund the project to clean some of the lakes with the target number of again 50. A long-term solution must be used by them in cleaning the lakes, like stopping the sewage inflow and creating a small recycling plant before throwing water into the water bodies. The government, municipality, NGO, and environmental scientists are the main stakeholders involved. 

Here, the competition must not be created, but collaboration was be done between the competitors to help the society. The competitors will be other brands like Unilever and P&G.

Progress indicators can be used as the number of trees planted and their health every week planting the trees. And for the lakes, the water quality can be tested every week again for checking the changes. Long-term health checkups for both ecosystems must be done.

Question:
Identify one (1) short-term goal or one (1) long-term goal for each of the initiatives you have outlined – goals must be SMART.