If a firm’s resources and capabilities are costly to imitate because imitating firms may not understand the relationship between the resources and capabilities controlled by a firm and that firm’s competitive advantage, this competitive advantage is said to be protected from imitation by

The implication of the Law of Double Jeopardy is that healthy companies focus first on: Group of answer choices Attracting many new customers who are light purchasers The competition Building small numbers of customers who each purchase a lot Establishing rewards programs

Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following:  generalization, analogy, or causal argument.

‏1.  An unsatisfied need is a gap between a person's actual and desired states on some physical or psychological dimension . Select one : True False 2. ‏Market - oriented firms are characterized by a consistent focus only at the managerial level on customers ' needs and competitive circumstances . Select one : True False

CHOICE MAKING  2. What should you do if a person makes only neutral actions in response to an item you offer? Leave the item for them to take later. Help them touch or sample the item. Put the item away and offer something else. Make a choice on their behalf.

Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researchedProvide the instructor with the following information (250-300 words):Identify a specific brand within a with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a framework.be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection. ……………………… Added to cart

According to Dr. Fawcett, all of the following are value dimensions except________. Group of answer choices Adaptability Cost Delivery Innovation

Respond to the following in a minimum of 175 words: Your best friend has just come up with an idea for a new product for killing the weeds in his yard. It’s a 4-foot-long pole with an electric Taser at the end that you touch to a weed. You pull a trigger, and the Taser electrocutes the weed. The weed dies and disappears within a week. Pretty cool!   Your buddy has found a manufacturer for his taser poles and is in the process of taking out a $50,000 loan against his house to start manufacturing. To support your friend, you suggest fleshing out the consumer benefit of the product. Explain the purpose of focusing on consumer benefit. Suggest some options of what the consumer benefit for this product might look like.

117- A high market share gives a firm which of the following advantages? Economies of scope Greater brand recognition Greater bargaining power for buyers Minimize threat of substitutes

Which of the following describes an advantage of the ranking method of appraisal? Multiple Choice   It is both easy to administer and to explain   It is a non-comparative evaluation method, making it more reliable   It is not subject to the recency effect   It is not subject to the halo effect   It is perhaps the oldest and most widely used form of performance appraisal