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Business

Marketing

Group

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The implication of the Law of Double Jeopardy is that healthy companies focus first on:

Group of answer choices

Attracting many new customers who are light purchasers

The competition

Building small numbers of customers who each purchase a lot

Establishing rewards programs

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