Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The implication of the Law of Double Jeopardy is that healthy companies focus first on:
Group of answer choices
Attracting many new customers who are light purchasers
The competition
Building small numbers of customers who each purchase a lot
Establishing rewards programs
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