Dave said: "All I ever see are Chevrolets, so everyone must be buying a Chevy”. This would be an example of which: bandwagon argument moral equivalence argument circular reasoning argument red herring argument

What is the first step in the AIDA model? ○ Action ○ Interest Demand ○ Attention

38 When you go to a supermarket and end up buying something that you didn't intent to buy, this is an example of making a A) rational decision B) intuitive decision C) escalation of commitment D) irrational decision E) bounded decision

The FOB incoterm “charged back” indicates ________ pays the transportation costs of a transaction. Group of answer choices Agent Buyer Seller None of these answers

Which of the following displays these two characteristics: rivalry and nonexclusivity in consumption? OA. public goods OB. quasi-public (or artificially scarce) goods OC. common property (or open access) resources OD. private goods

Answer the questions based on the case.   Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a supplier that was willing to supply her company with a product on an exclusive basis (i.e., available to her company only) that could offer in the business marketplace. The product in question has already been successfully developed and tested and – yet – is not being sold on the market. Alia knows from speaking to the customers that there is demand for such a product and it would plug a gap in her company’s product portfolio and give the company a significant competitive advantage. Then, Alia approach the product management division with all her idea, and, to her surprise, they are very unenthusiastic and reject the idea, stating “We always develop our products in-house in this department – it would cost the company far too much to set up the processes to buy in a product from outside”.   Questions. What Alia can do to argue or persuade the product…

Products got changed into Customer value because: Group of answer choices Product is not useful Customer value is set by the company Value is what customers get from the product All of the options

According to Dr. Fawcett, all of the following are value dimensions except________. Group of answer choices Adaptability Cost Delivery Innovation

Regarding product attributes which is correct? O A product has more attributes than tangible and intangible ones ONeither tangible nor intangible product attributes are important O Tangible product attributes are more important than intangible ones O Both tangible and intangible product attributes are important Intangible product attributes are more important than tangible ones

Buyer power is high when buyers have ________ choices from whom to buy and low when buyers have ________ choices. Group of answer choices few; few many; few few; many many; many