Q: Marketing question Explain whether the social marketing the same As social advertising?
A: Summary Introduction : Social Media Marketing refers to the digital marketing , it can be referred t...
Q: Describe the five categories of purchasers based on relative time to adoption.
A: Consumer adoption methods are valuable in recognizing how to retail a new product for adoption. When...
Q: Name the four major factors that influence consumer buyer behaviour
A: The concept of consumer buying behavior is related to understanding what thoughts and behavior a cus...
Q: customer service impact sales of a new business
A: The impact of customer service on sales of a new business is discussed as follows-
Q: Define markup?
A: Pricing is the strongest tool with any marketer. With right prices the company can earn higher amoun...
Q: . Define total customer service and satisfaction 2. Give example
A: Customers are individuals who purchase products and services of a company. The customers are the cen...
Q: Define direct channel?
A: Distribution channel is the path through which the products moves from the company to the customers....
Q: Business transactions involve or some other exchange between people. goods contract trade money
A: Asset turnover is the ratio of sales to the _________ which generates those sales. Asset turnover ra...
Q: With respect to Microsoft’s acquisitions, Skype and Nuance, discuss the strategic benefits expected ...
A: Product development is the process of introducing new product in market or improving the existing on...
Q: The 4’Ps of marketing
A: Marketing function is practiced by a business for achieving its objectives of higher sales and reven...
Q: EVENT 1: "The vacant project manager's position has not been filled." EVENT 2: "A credit card tran...
A: The success of any business hinges on having the right person in the right roles. However, since eve...
Q: WHAT IS THE INFLUENCE OF COSTS ON PRICING DECISIONS?
A: There are various factors which should be taken into consideration while making the pricing decision...
Q: In no less than 100 words, as a Business Student, why do you need to study Business Analytics.
A: Information:- Business analytics presents evidence and data modelling to produce additional perspect...
Q: A company's strategic intent for its brand positioning is in large part responsible for customers re...
A: Brand positioning is used by the business or the marketers to the position of an organization in t...
Q: How can the three levels of the product be differentiated from one another? Give examples of each le...
A: A product has features and benefits that are displayed or communicated to the customers. The display...
Q: Compare to Netflix What is your assessment of the strength of the competitive rivalry among the lea...
A: Netflix is a location where there is a lot of competition. While competitors such as Amazon can prov...
Q: integrated communication is the heart of brand equity - true or false
A: Summary Introduction : Integrated communication is an approach which is adopted by companies to buil...
Q: This sources of new ideas not only have suggestions for completely new products, but they can also h...
A: Since you have asked multiple questions so we will solve the first question for you. If you want any...
Q: What is outbound distribution?
A: It's the logistics which shows how the materials are shipped, stored and reaching companies for prod...
Q: A balanced scorecard may help managers make informed decisions by providing them with information th...
A: Information:- The balanced scorecard (BSC) is an organizational development measurement tool that is...
Q: What is GoPro product Development, Market Penetration, and Market Development? What is Canon Market...
A: GoPro: GoPro Inc. is an American Tech-Company manufacturing compatible and wearable cameras, drones ...
Q: larifying target markets, outlining sales goals for each product or sevice, and describing a company...
A: A marketing plan is be a written plan that lists a firm' marketing approach for client acquisition y...
Q: How relevant is marketing in every organization? 2. How does marketing help understand the marketpla...
A: Marketing is like the very tool of the business operations to communicate their output to the end us...
Q: Define Fixed Costs?
A: Every marketer has to undertake some expenditure to start and carry on with the production process. ...
Q: How would digital marketing analytics improve the digital marketing capabilities for a brand?
A: A deliberate combination of art and technology has so fuelled successful promotion and sales. Previo...
Q: Define Dual distribution?
A: With the rapid growth of globalization, the same type of distribution strategies for all kinds of ma...
Q: What is meant by a marketing channel?
A: A channel of distribution is a network of companies or intermediaries through which a product or se...
Q: How do the following factors influence consumer markets? Give a specific example of each. a. Cultura...
A: Consumer markets are systems that enable people to purchase goods or services. The customer has the ...
Q: Describe the current trends in e-commerce and how theyaffect supply chain management?
A: E commerce or electronic commerce is the commercial activity which occurs through internet channels....
Q: Summarize the four strategies for new product development.
A: Product development is the core activity for any company. The company will create solutions in terms...
Q: Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), sta...
A: Every customer goes through phases of decision making while purchasing any product. Marketers must u...
Q: explain in your own words the difference between the space market and the Real Estate asset market
A: The real estate market is made of two kinds of markets, namely real estate space and real estate ass...
Q: What is Marketing with and without ethics ?
A: Marketing is the process of understanding the customer's needs and requirements, then the marketers ...
Q: Describe the three foundations of pricingstrategy.
A: The pricing strategy is used as a tool that provides the business with valuable information for deci...
Q: Define exclusive distribution?
A: The activities done by the supplier will have a great influence on the success of the entire procure...
Q: Overview the social and legal issues that affect pricing decisions?
A: There are various aspects which need to be considered before pricing the model products the company ...
Q: Define MOTOR CARRIERS?
A: Shippers and Carriers are the essential clients of Transport Management System programming. Producer...
Q: Conduct a SWOT Analysis of Tropical Leisure.
A: Tropical leisure limited is into production of informal wear. A detailed SWOT analysis of a company ...
Q: Which of these was a unique element that allowed Tinder to grow so fast Select one: a. Removal of th...
A: About Tinder - Tinder is a geosocial dating and organising application for the internet. Users priva...
Q: perform a PEST analysis. From the readings this week, reflect on the list of key questions to help y...
A: Every company is always influenced by many factors around it. These factors can be micro as well as ...
Q: How are Marketing ethics relevant to research ?
A: Marketing research ethics can be described as ethical conduct of the marketing research such that th...
Q: What are the success strategies of Social Media Marketing ?
A: Summary - In today's competitive business world Social Media becomes an essential element for busin...
Q: Define Optional product pricing?
A: Optional product pricing occurs when a company decides to offer their product at a significantly low...
Q: What does ethical marketing mean? What are the ethical issues in marketing?
A: The marketers which are engaged in the business of selling goods that are offensive, violent, sexual...
Q: Q - Describe the impacts of the Internet has had on marketing and advertising industry today in term...
A: Summary Introduction : Internet Marketing helps a business to drive an abundance of quality traffic...
Q: Define reverse channels?
A: Introduction:- This word refers to the backwards movement or procedure through which used items are ...
Q: What are the five major categories of pricing strategies?Give at least two examples of specific stra...
A: Explanation:- When marketing a product, a company can employ a range of pricing tactics. Senior mana...
Q: Define Trend analysis?
A: A drive towards a specific direction becomes a trend. Various trends impact the business landscape a...
Q: Describe the three functions of marketing intermediaries.
A: Marketing intermediaries are the middle man who takes the product from the manufacturer to the custo...
Q: why do people buy redbull
A: This can be subjective and opinion based in nature, however we will look into all the possible buyin...
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?Critical Thinking Consumers often buy products be- cause they feel pressure from reference groups to con- form. Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?
- Explain all options. A manufacturer of outdoor mountain bikes decides it wants to attract performance-driven young mates who adopt a healthy and adventurous lifestyle. It represents the company's. Multiple choice Segmentation variable Target market Marketing mix Advertising mix Product conceptCalculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…late adopters are those tend to be suspicious of new technology and new product generally they failed to see the value of new capabillity or they do not feel they can engage with it. these are not necessarily all older consumer.how would you taregt them?
- How culture can affect any new entrant? Why culture plays an important role in enhancing the product awareness. explain with exampleHarley Davidson positions itself as a lifestyle beyond just a super bike with annual fairs, community drives and so on. What is the strategy followed here? Broad differentiation Focused differentiation Broad cost leader Focused cost leader4. How a consumer goes through the buyer decision process when choosing a particular product/service.
- Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a positive or a negativeinfluence on consumers? With what types of productsis conformity more likely to occur?Define hedonic consumption and provide an example. How does the sense of touch influence consumers’ reactions to products? Identify and describe the three stages of perception. Why is Weber’s Law a challenge for green marketers? Does subliminal perception work? Why or why not? Compare and contrast perceptual vigilance and perceptual defense. “The whole is greater than the sum of its parts.” Explain this statement. How do you identify a product’s object, sign (or symbol), and interpretant? What do we mean by the concept of augmented reality? Give an example that is not discussed in the chapter. How does this concept differ from virtual reality? How does semiotics help marketers understand consumer behavior?Consumers are often likely to go through all steps of the purchase decision process when they are buying goods for which the financial or social implications are significant. O a) True © b) False