Your buddy has found a manufacturer for his taser poles and is in the process of taking out a $50,000 loan against his house to start manufacturing. To support your friend, you suggest fleshing out the consumer benefit of the product. Explain the purpose of focusing on consumer benefit. Suggest some options of what the consumer benefit for this product might look like.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Respond to the following in a minimum of 175 words:

Your best friend has just come up with an idea for a new product for killing the weeds in his yard. It’s a 4-foot-long pole with an electric Taser at the end that you touch to a weed. You pull a trigger, and the Taser electrocutes the weed. The weed dies and disappears within a week. Pretty cool!

 

Your buddy has found a manufacturer for his taser poles and is in the process of taking out a $50,000 loan against his house to start manufacturing. To support your friend, you suggest fleshing out the consumer benefit of the product. Explain the purpose of focusing on consumer benefit. Suggest some options of what the consumer benefit for this product might look like.

 

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning