ich of the following refers to the process of the company to convince customer to buy? a. People b. Relationship marketing c. Positioning d. Packaging
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- 12.Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services.SEM - Chap 1 - Student Copy - Economics of Marketing Review Assignment (1) - Word (Product Activation Failed) Review View Acrobat Tell me what you want to do... References Mailings EA Aa - m,市,新, 外T AaBbCcD AaBbCcDc AABBCC AaBbCcC AaB A - ay A ==== E- 2-- 1 Normal 1 No Spac. Heading 1 Heading 2 Title Styles Paragraph 1. Define and give an example of the term marketing. 2. Explain the marketing concept. 3. Describe the concept of demographics. 4. Explain the marketing mix. 5. Explain the concept of economics. 6. Define intellectual property rights. 7. Name four types of business ownership. 8. Describe how sports and entertainment impact national and local economies.1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
- Formulate the action(s) necessary for customer knowledge management. I Gathering superior customer knowledge saves a firm the effort of codifying it. II Accumulating customer knowledge facilitates efficient investment decisions by a firm. III Customer information is transformed into knowledge through systematic organisation and analysis by a firm. Choose one correct option. (a) Both I and II (b) Both II and III (c) All of the listed choices (d) I only.QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.
- Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needsPart II. Fill in the blank. Direction: Supply the missing word by choosing the correct answers below. CONSIDERED TECHNIQUES PACKAGING СOMPARATIVE WEIGHT PRODUCTS QUALITY JUDGEMENT EFFICIENT SPECIFICATIONS Purchasing (1)- shopping, evaluation of new (3). timing large purchases of seasonal items and selection of the most (5) And, a buyer must understand food (6)_ formulations, and be able to evaluate these in terms of price and quantity. (7) (8)_ the product are need to be (10)_ involves (2)_ wise (4) in - supplier. and grade, count, contents, and (9)_ of in purchasing the products.
- SEM - Chap 3 - Student Copy - Gatorade Website Research Assignment (2) - Word (Product Activation Failed) put References Mailings Review View Acrobat O Tell me hat cuant to do - A A ,三,玩, |处 Aa - AaBbCcD AaBbCcDc AaBbC AaBbCcC AaB AaBbCcD. x' A - aly , A 三=|▼ , 1 Normal T No Spac. Heading 1 Heading 2 Title Subtitle Paragraph Styles 5. Name at least 4 things that have changed since Gatorade was first introduced? Use complete sentences for your answers. 1. 2. 3. 4.Q10 The____________ is required to submit the Sales Statement. Select one: a. principal b. cash customers c. buyer d. agentQ46 Select the correct option after identifying the statement/s that is/are false. 1. Ultimately, the difference between advertising and public relations is that advertising takes a longer, narrow view of image and reputation; 2. Ultimately, the difference between advertising and public relations is that advertising takes a longer, broader view of the importance of image and reputation; 3. Ultimately, the difference between advertising and public relations is that public relations takes a shorter, view of the importance of image and reputation ;4. Ultimately, advertising takes a longer, broader view of the importance of image and reputation Select one: a. 1, 4 b. 2,3 &4 c. 1,2,3, &4 d. 1,