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MATCHING TYPE. Match column A with column B. Write the letter of your answer on the blank provided before each number. A B A. the functional essence of a product B. final consumers are urged to purchase urgently to boost sales of products in a short period of time C. is also important as it determines the best time to release the _15. product placement _16. ethnocentric orientation _17. corrective action company's advertisements D. involves the payment of a fee to have their products featured prominently in films or television shows E. carry imported goods that are not available in other retail stores F. management style that assumes that the home country is superior _18. consumer promotion _19. core or generic product _20. warehouse clubs to the rest of the world G. appropriate courses of action when faced with problems in marketing implementation

MATCHING TYPE. Match column A with column B. Write the letter of your answer on the blank provided before each number. A B A. the functional essence of a product B. final consumers are urged to purchase urgently to boost sales of products in a short period of time C. is also important as it determines the best time to release the _15. product placement _16. ethnocentric orientation _17. corrective action company's advertisements D. involves the payment of a fee to have their products featured prominently in films or television shows E. carry imported goods that are not available in other retail stores F. management style that assumes that the home country is superior _18. consumer promotion _19. core or generic product _20. warehouse clubs to the rest of the world G. appropriate courses of action when faced with problems in marketing implementation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MATCHING TYPE. Match column A with column B. Write the letter of your answer on the blank provided before each number. A A. the functional essence of a product _15. product placement _16. ethnocentric orientation B. final consumers are urged to purchase urgently to boost sales of products in a short period of time C. is also important as it determines the best time to release the company's advertisements D. involves the payment of a fee to have their products featured prominently in films or television shows E. carry imported goods that are not available in other retail stores F. management style that assumes that the home country is superior 17. corrective action _18. consumer promotion _19. core or generic product 20. warehouse clubs to the rest of the world G. appropriate courses of action when faced with problems in marketing implementation
Transcribed Image Text:MATCHING TYPE. Match column A with column B. Write the letter of your answer on the blank provided before each number. A A. the functional essence of a product _15. product placement _16. ethnocentric orientation B. final consumers are urged to purchase urgently to boost sales of products in a short period of time C. is also important as it determines the best time to release the company's advertisements D. involves the payment of a fee to have their products featured prominently in films or television shows E. carry imported goods that are not available in other retail stores F. management style that assumes that the home country is superior 17. corrective action _18. consumer promotion _19. core or generic product 20. warehouse clubs to the rest of the world G. appropriate courses of action when faced with problems in marketing implementation
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