Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
24
The actual sale is made in the ___________ stage of the personal selling process:
Select one:
a. Approach
b. Closing
c. Follow up
d. Handling objections
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- Before meeting the prospect, the salesperson will collect the information based on Select one: a. How are purchase decisions made b. All the options given c. What products are currently being purchased d. Who is the key decision makerarrow_forward20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail sellingarrow_forwardProducts that are bought after comparing price, suitability, quality, and style are called _____ products. Group of answer choices shopping specialty sought generic comparativearrow_forward
- _________ touch points occur as customers learn about and choose products. Group of answer choices Acquisition Empowerment Pricing Utilizationarrow_forwardWhich one of the following options is NOT part of sales relationship types? a. Transformation relationship b. Transactional relationship c. Affiliate selling relationship d. Functional relationshiparrow_forwardMultiple choice: 1. How the market will react to a price change of a company? A. Disregard/ do not follow at all B. Delay any price change C. Wait for the other companies to move first D. Shifting to substitute product 2. To build selective demanand A. Comparison ad B. Informative ad C. Persuasive ad D. Reminder adarrow_forward
- 4- The sales organization where each salesperson is assigned to a particular industry or individual customer is known as: a. Line and staff sales organization b. Customer sales organization c. Functional sales organization d. Product based sales organizationarrow_forward6 How can retail stores meet consumers' needs with artificial intelligence? Select all that apply. Retail stores can provide relevant information to a consumer to move the person along in the customer journey toward making a purchase decision. Retail stores can persuade customers to buy something they do not need. Retail stores can continue to engage with customers after they have purchased to increase customer loyalty. Retail stores can engage with consumers at each point in the customer journey with the right message at the right time.arrow_forwardhelp with all pleasearrow_forward
- 3. If an artist is selling his artwork through his online website, then what type of selling does it come under Select one:a. Hybrid Selling b. Direct Selling c. Indirect Sellingarrow_forwardWHICH IS IMPORTANT: MANAGE THE SALES PROCESS OR MANAGE THE SALES RESULTS? EXPLAIN BRIEFLY.arrow_forward1. Think and watch of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product.arrow_forward
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