Describe the role of mobile app stores (e.g., Apple App Store, Google Play) in the distribution and management of mobile applications.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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Describe the role of mobile app stores (e.g., Apple App Store, Google Play) in the distribution and management of mobile applications.

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