Malkan Inn is a chain of hotels in the UK. It is the largest hotel brand in the UK, having around 650 hotels. They launched a mobile app in January 2020 to make bookings online. Through this mobile app, Malkan Inn could generate over £1m in revenue in just three months of launching the app. Since then, the app has achieved more than two million downloads. Around 77% of the total bookings are made through the mobile app. Malkan Inn was able to achieve such significant revenues. The magic behind the success of the Malkan Inn mobile app was mobile data analytics provided by Fable, a mobile innovation agency. Explain the different types of information that Fable can help them achieve using mobile analytics. (please answer in maximum 400 words)

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Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.