Black is a brand dedicated to the manufacture of guitars, basses, and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Question: Detail the steps you would follow for a successful digital marketing campaign, making timing for each stage/action?

Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O product

1. Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be launched in the country. 2. Undertake a current situation analysis, including SWOT analysis, Porter’s Five Forces etc. for the product/service. 3. Identify your e-commerce company’s marketing objectives and goals for B2C and B2B target markets in the country. 4. Prepare an appropriate segmentation, targeting and positioning strategy for your product/service.

Amway India, the country’s largest FMCG direct selling company has announced the launch of its latest innovation-Glister Herbals Toothpaste, to mark its entry into the herbal oral care market.Building on its Rs. 100 crores brand- Glister, the new herbal oral care product is a seamless blend of numerous herbal ingredients with appealing taste and pleasing color to suit everyone’s palate. With this new and advanced product, Amway aims to target flourishing Rs. 1980 crores oral care segment in India.The industry for herbal oral care has grown significantly in recent years due to consumer preferences for herbal solutions and trust in their long term benefits. Research shows a gap that is need for likable sensorial. This leads to consumer shifting to regular and non herbal products. Glister has the goodness of herbs with great taste and appealing color. With this powerful mix, company aim to transform the product usage experience and long term adoption of herbal toothpaste. Company has…

Suppose you are a Product Executive of Cardiovascular portfolios. Discuss different promotional techniques in the priority basis that you can apply for your assigned cardiovascular products for the upcoming year 2023? Please write at your own words.

Q3. Facebook is a social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web. Evaluate whether Facebook marketing tools are effective and safe.

What makes Google Pinterest's main competitor? Why do new features and products from Pinterest concentrate on the smartphone platform?

L’Oreal, a world leader in cosmetics plans to launch a cosmetic brand for India. They plan to launch this brand for Indian women who prefer the Indian herbal remedies and beauty products. You have been given the task of developing a brand strategy for their new brand. Detail the branding strategy.

You have been appointed as the new Digital Marketing Manager of Zara and they want to launch a new sustainable clothing range. Through using different categories of objectives explain these five objectives and explain the benefit each objective offers. In your answer provide a practical example of a typical objective.