Answered: What are some ways to forecast a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain what are the two primary factors that are difficult to estimate the initial market size ?
how to make situation analysis
Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
what product can you buy with 250 dollars ? What product did you buy? What prompted you to believe you needed the product? How did you initially research the product? Did you look at product reviews? Where did you find the reviews? What sentiments in the review influenced you? What thoughts went through your head when deciding what alternatives to research—or whether to research at all? What were some of your purchase criteria? What did you base your evaluation on? What are some other potential influences that affected which product you ultimately purchased? Friends and family? Past behavior? What do you know about the brand? How satisfied were you with the purchase? Would you make the same purchase again? Why or why not? Would you post a review about the product? Where would you post it?
what is a marketing plan, and how important marketing plan for a start-up company?
Describe three approaches to developing a company’s sales forecast.
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Who are a company’s best prospects for additional sales and profits? Why?

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What are some ways to forecast a company's future sales?