Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the three types of data that were gathered and how they were obtained.
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- Provide an illustration of the differences between these three types of data (knowledge, information, and facts).arrow_forwardDefine data mining as the process that enables the creation of business intelligence and its applications.arrow_forwardDescribe and elaborate on the numerous categories of available data sources.arrow_forward
- Explain the concept of master data management (MDM) and its significance in maintaining data quality.arrow_forwardExplain data collection and analysis for Qualitative Research, addressing the various tools that may be utilizedarrow_forwardWhat factors contribute to the erroneous nature of the data? Is there anything specific you'd want to learn about any of them?arrow_forward
- List and describe the stages involved in data analysis.arrow_forwardAnalyze the role of OLAP (Online Analytical Processing) in data warehousing and how it facilitates complex data analysis and reporting.arrow_forwardDescribe the critical steps that an organization may do to improve the quality of its data.arrow_forward
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