Complete a SWOT analysis of a digital publishing business plan that discusses: progress and challenges one might face Significant findings from formal (and informal) research, including interviews with mentors or family, friends, and acquaintances Decisions or choices made concerning sales and marketing, dealing with the competition, attracting and retaining customers, finding the expertise you need, and so on Any financial planning issues identified (with cost of sales calculations, for example)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Complete a SWOT analysis of a digital publishing business plan that discusses:

  • progress and challenges one might face
  • Significant findings from formal (and informal) research, including interviews with mentors or family, friends, and acquaintances
  • Decisions or choices made concerning sales and marketing, dealing with the competition, attracting and retaining customers, finding the expertise you need, and so on
  • Any financial planning issues identified (with cost of sales calculations, for example)
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