Half liter of Oasis water and Aquafina drinking water are priced same in the market. This type of pricing policy is called as: Cost-oriented or cost-based pricing policy Demand-oriented or demand based pricing policy Cost-demand-oriented pricing policy Competition-oriented pricing policy

Half liter of Oasis water and Aquafina drinking water are priced same in the market. This type of pricing policy is called as: Cost-oriented or cost-based pricing policy Demand-oriented or demand based pricing policy Cost-demand-oriented pricing policy Competition-oriented pricing policy

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 4DYMP

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Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

Question

Half liter of Oasis water and Aquafina drinking water are priced same in the market. This type of pricing policy is called as:

Cost-oriented or cost-based pricing policy
Demand-oriented or demand based pricing policy
Cost-demand-oriented pricing policy
Competition-oriented pricing policy

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