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- A primary marketing objective of all competitors in mature markets is simply to: Increase price to maximize profits. Increase market penetration. Hold their existing customers. Market their products to a new market. All of the aboveUsing the concepts learned on Price Determination, Forecasting and Production, explain how you can use these concepts as future managers, and business owners.What two industries other than utility companies and monopolies illustrate that MC (marginal cost) is not U-shaped? Please explain.
- Consider the three broad categories of firms: manufacturers, retailers, and service firms. Give anexample of a cost leader and a differentiator in each of the three categories. Do there tend to be morecost leaders relative to differentiators in one or more of these categories?How can you protect your retail store from these competitive threats in terms of Price Strategy?For Honda Motors, a passenger automobile manufacturer, could an increase in demand for cars or a reduction in price of rubber affect the demand of rubber tyres? What is this type is of demand called? Bring out relationship between various types demand and price in Business markets Explain briefly
- How do you protect your retail store from competitive threats in terms of the Non-Price Strategy?How price competition can be avoided ?How likely is the sales manager will be successful in the short term in cut the price as strategy to stimulate interest and convince other business operators to buy products from our company?
- Suppose you plan to start your own enterprise to manufacture a shawl quite different from existing kasmir shawls available in the local market. Give a complete account on target market, pricing strategy , channels of distribution. Give your justifications for all these decisionsDiscuss the relationship of price to value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price seems to be the only visible means of differentiation?Describe information that consumers may perceive from price. For example, some consumers think that if an item has a high price, then it will probably be better than its competitors. That may or may not be true.