There are probably 20 or more brands of laundry detergent in the grocery store in the Philippines. Make a list of different ways in which producers try to differentiate one detergent brand from. Why can some brands have prices that are much higher than the price of others and still sell well?

There are probably 20 or more brands of laundry detergent in the grocery store in the Philippines. Make a list of different ways in which producers try to differentiate one detergent brand from. Why can some brands have prices that are much higher than the price of others and still sell well?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter11: Product Concepts, Branding, And Packaging

Section: Chapter Questions

Problem 1DYMP

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