Research your company and determine their pricing on all of their products/services? Are they competitive in their pricing? Are they higher or lower than the competition? What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions? The company I chose is Walmart

Research your company and determine their pricing on all of their products/services? Are they competitive in their pricing? Are they higher or lower than the competition? What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions? The company I chose is Walmart

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share. Quetions One of your roles is to advise the management on how to allocate marketing funds around the product portfolio held by the organization. Using examples, describe how you would apply the Boston Consulting Group (BCG) model to classify the products at your company. Use a sketch where necessary.
Imagine that you are the newly hired brand manager for a restaurantthat is about to open. Both the local newspaper and a gourmet foodmagazine recently ran articles about your new head chef, calling her oneof the best young chefs in the country. In response to these positivereviews, the company wants to position its brand as a premium,gourmet restaurant. Your boss asks what price you should charge forthe chef’s signature filet mignon dish. Other restaurants in the areacharge around $40 for their own filet offerings. What steps might youundertake to determine what the new price should be?
Explain what are the two primary factors that are difficult to estimate the initial market size ?
You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might be the key to this dilemma. b) From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in those organization sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e., combining two or more demographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to inform strategy in attempting to resolve the sales decline.
Discuss the following for the Ebay Company: Select a single product for your firm and set a price according to multiple pricing approaches. For instance: Competition-based: Briefly supply the appropriate data and explain how your price relates (at-, above-, or below-the-market). Which of the methods do you believe most closely reflects your firm’s pricing method? Why?
How does the price of the whole wheat pasta compare to the prices of similar products in the category?
Please could you give an detailed answer on the market advantages of a Virtual Reality Children's video game and strategies for commercialising it ! Please make sure your answer includes a variety of market advantages and strategies for commercialising it
What type of factors do you think most affect Louis Vuitton’s pricing decisions?
1. Please read the chapter-opening case “The Price of Free College” on page 381 and answer the following questions: What kind of marketing changes if any, are likely to change expensive cost to attend 4-year college degree programs? Any target marketing that you would suggest? What do think about the UC Regents or Cal-State Universities tuition pricing system? Do you have better pricing strategy you can recommend?
Look through your local newspaper or any direct mail marketing pieces you can locate. Choose a product or firm and note the prices for different types of products. What do you think the firm’s pricing objectives and strategy are? What types of pricing methods are they utilizing?
Marketing Mix choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision? If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix? Why?
IDENTIFICATION. COMPLETE each statement with the appropriate term by writing your answer on the blank provided after each number. is the net return on marketing divided by the cost of the marketing investment. refer to a pricing strategy wherein a company based its price on competitors' strategies, costs, prices, and market offerings. is a type of distribution channel that has no intermediary levels, that is, the company sells directly to consumers. is the first that a consumer sees in a product. evaluates results of marketing strategies and plans, and takes corrective actions to ensure that the objectives are attained. includes all activities involved in selling goods and services for resale or business use, or further processing. pertains to a company division, a product line within a division, or a single product or brand. 8. 9. 10. 11. The 12. 13. 14.