A business  wants to capture market share in a short period of time priced its services at a discount.  What strategy this business is adopting?        variable pricing     skimming price     price lining     penetration pricing

Q: Differentiate among these on practical ground i.e. through definition or theoretical perspective and…

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: Joie `s Brownies is a new Egyptian startup offers some trendy American desserts in a trendy way…

A: Pricing strategy:  Joie's Brownies pricing does not differentiate greatly between its most expensive…

Q: Explain the concept of “everyday low pricing” used by supermarket chain Puregold. Evaluate the…

A: The pricing of products in retail organizations is fixed based on many criteria. There are many…

Q: Explain in your own words and also give examples of how price gouging is harmful for the customers…

A: Quality management is a process of controlling or managing the quality of the product so as to…

Q: Discuss the difference between the two (2) types of pricing approaches when launching a new service…

A: Ans. Different pricing strategies are used by the firms to place the product or service at best and…

Q: Marketers may choose from various pricing strategies when selling a product or service.   a)…

A: Price refers to the value of a product or service. Price is determined in different ways, depending…

Q: Scissors, a local hair salon, practices a known form of price discrimination by charging students…

A: Price discrimination refers to the practice of a seller selling the same good at different prices to…

Q: Suppose a manufacturer of exercise equipment sets a suggested price to the consumer of $395 for a…

A: Given, Retail margin factor = 0.4 Wholesale margin factor = 0.25 Market price = 395

Q: Visit the website of Alfamart and Indomaret. Make a list of price comparisons for the same brands…

A: The given two companies, Alfamart which is an Indonesian convenience store chain and Indomaret which…

Q: An approach services use to set prices according to changing market conditions is known as

A: Price is the monetary value assigned to a good or service, and it is the outcome of a complicated…

Q: Manufacturers or wholesalers who seek to control the retail prices of their goods and services is…

A: Price fixing is an agreement between different market participant to collectively make decision…

Q: As a CEO of an airline company what pricing strategy would you employ for high season and low season…

A: Pricing strategy depends upon the contextual events in which flights operate

Q: Price sensitivity has led to a price war which has reshaped the landscape for four of Britain’s big…

A: Pricing refers to a marketing strategy in which a marketer makes strategies to determine the price…

Q: What tactics are used in pricing at .99 2. Should companies opt for psychological pricing? If yes…

A: Since you have asked posted a question with multiple sub-parts, we will solve the first three…

Q: 4- The agreement among manufacturers or among wholesalers to fix the price is called __________. a.…

A: Below is the solution:-

Q: Pricing has objective and subjective constraints when Marketing Managers must set a value based for…

A: It is important for marketing managers to have a correct pricing strategy based on the situation on…

Q: Tell about pricing. More precisely, write what the companies should take into account when doing…

A: Pricing is the process of setting or deciding the price of a particular product. Pricing is the…

Q: Half liter of Oasis water and Aquafina drinking water are priced same in the market. This type of…

A: When two companies compete in the same market with similar price then it is called as…

Q: Assume Netflix applies different pricing for corporate buyers than for individuals, even if the…

A: According to above given situation Netflix uses third degree price discrimination  Third degree…

Q: cost leadership in an industry where customers are very price-insensitive

A: When a business projects itself as the cheapest producer or supplier of a specific product or…

Q: Discuss briefly the advantages and disadvantages of two traditional pricing methods used by the…

A: The goals of a hospitality operation, according to pricing theory, should be to optimise sales of…

Q: If you were planning on creating an online financial brokerage service, how would you approach…

A: Here are some fundamental stages for beginning our own business establishment.  Ascertain Expenses.…

Q: Pricing that is adopted to influence the perception of the value of the product by comparing the…

A: Pricing: Pricing refers to setting a value for the product based on the required cost to manufacture…

Q: What is the main reason for establishing pricing objectives? a. to give direction for price…

A: Option A

Q: Create a pricing scheme of certain product. Search for a product you think that the price is not…

A: PRICING SCHEME: It is used to set a range of different prices for a product other than the default…

Q: providing healthy food lunch boxes to school children what do you suggest about their  product…

A: The marketing mix is the planning done by the company to carry out the various functionalities and…

Q: What alternatives can Disney implement?

A: Below is the solution:-

Q: Why or why not should food and wine be in a similar price range when matching them

A: Price is more of a psychological concept where it acts as a perceived value in the eyes of the…

Q: The pricing strategies of car dealers and airlines are somewhat unique and are examples of variable…

A: * Upon critically examining both the articles we can come to following conclusions -  - Both the…

Q: i. Companies often adjust their basic prices to allow for differences in customers, products and…

A: There are 7 various types of price adjustment strategies. Segment pricing Discount pricing…

Q: In a pure single market would these price differentials exist? By what process might price…

A: According to the theoretical framework in a pure single market, the price of the product would be…

Q: increase for their new running shoes quickly in a short period, Sprinters Inc. set the initial price…

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Q: Why does a box of mac n cheese cost significantly less than an electric scooter? Explain. Why do you…

A: Every business organization's goal is to create products and services that meet the needs and…

Q: Pricing is a critical component of any company’s strategy.  Discuss some of the pricing strategies…

A: Since you have asked multiple question, we will solve the first question for you. If you want any…

Q: The first Target store opened in 1962. Its initial strategy was to set prices low to attract a large…

A: There are different types of pricing strategies and according to different business suitability they…

Q: _____policy will produce more income in the early stages of a product life cycle only when the top…

A: Pricing is an important part of the marketing plan of the business. The pricing is a process,…

Q: Usage-based pricing (UBP), also known as consumption-based pricing, is a pricing model that enables…

A: The concept of usage-based pricing is increasing in companies. Usage-based pricing is a Software as…

Q: Give 2 examples of pricing strategy of a monopoly and monopsony with explanation. Please be specific…

A: Monopoly is a market situation where there is a single seller and multiple buyers. The seller in…

Q: PLEASE help me answering in your words as fast as you can As a Marketing Manager in Apple company,…

A: Apple is one of the biggest brands in the market. The marketing mix of Apple company created a lot…

Q: Product line pricing refers to setting a price for by-products in order to make the main product’s…

A: Yes, Its True!   By-product pricing refers to setting a price for by-products to make the main…

Q: If an item is particularly valuable to a customer, using customer-based pricing might suggest a…

A: Customer based pricing is the method of pricing  where a company sets price for the products or…

Q: Discuss 2 internal factors and 2 external factors that can impact the pricing decision of a company?

A: Disclaimer: Since you have asked multiple question, so as per the company guidelines, we can solve…

Q: Explain the unethical issues of Marketing in Pricing (Price Gouging and Price…

A: The unethical issues of Marketing in Pricing are:

Q: Assume you are an entrepreneur of a new home technology product, how you can set your pricing…

A: A pricing policy is indeed a consistent response to a formal inquiry. A systematic approach to…

Q: Directions: Create a pricing scheme of certain product. Search for a product you think that the…

A: Marketing is to build customers for the firm. It is the exchange of value between customers and the…

Q: What are factors that can help high/low pricing  be successful in the presence of EDLP competition

A: Fixing a price is not an easy task. The whole demand for the product depends on the price…

Q: Considering the situation of potential firms making agreements with incumbents within the framework…

A: The market entry framework is a methodology that evaluates growth possibilities, capabilities, and…

Q: When you evaluate the three major pricing strategies (namely value-based pricing, cost-based…

A: The business must set a price for each commodity. However, calculating the price can be achieved in…

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”