AD Link https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be 1. See the above ads and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad

The Heinz ketchup advertisement by Ed Sheeran is intended for which audience and what demographics do they seem to be targeting , how do you know this (Be specific)?

Introduction on the methods that can be used to measure the effectiveness of promotional campaigns. Describe the range of methods avilable to measure. Determine the assumptions and discuss recommended research methods.

week’s Journal, reflect on an advertising campaign that you feel was unethical and should never have been allowed to run Do you believe all advertising campaigns should be reviewed by some sort of government agency before being allowed to run? Or should consumers be the ultimate review board, deciding if they dislike an ad campaign, they simply do not buy the product?

What are fundraising campaigns that are conducted occasionally by most organizationsfor buildings, equipment or endowments? Group of answer choices Annual campaigns Capital campaigns Financial resources Development campaigns

What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?

What kind of customer does the “Ship My Pants” campaign target? How is this significant?

5 points Save Ans A company's marketing communications mix-also called its promotion mix-blends five different components. List and define these components For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 14px A v

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink.  As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The       traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company