Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?

Browse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.

1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.

How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising?

What kind of customer does the “Ship My Pants” campaign target? How is this significant?

Describe the importance of using relevant keywords in online advertising campaigns, such as Google Ads.

What are the differences between “informative”, “persuasive”, and “reminder” advertising?

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Explain the concept of market positioning and how it can influence a company's competitive advantage.