Explain. The Cineteca Nacional offers different box office prices; the price to the general public, prices to students, teachers and retirees. When establishing your price strategy, what is the approach that refers to price reductions that only affect those who meet certain conditions? A) Psychological pricing. B) Promotional pricing. C) Pricing by customer segments. D) Geographic pricing.

Explain. The Cineteca Nacional offers different box office prices; the price to the general public, prices to students, teachers and retirees. When establishing your price strategy, what is the approach that refers to price reductions that only affect those who meet certain conditions? A) Psychological pricing. B) Promotional pricing. C) Pricing by customer segments. D) Geographic pricing.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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