Holiday Inn is a travel agent and they are offering OMR 450 for complete tour cost to Malaysia. This includes; flight ticket, hotel, and taxi services. What kind of pricing is this? O a. Penetrating pricing O b. Product bundle pricing O c. Discount pricing O d. All of the above

Holiday Inn is a travel agent and they are offering OMR 450 for complete tour cost to Malaysia. This includes; flight ticket, hotel, and taxi services. What kind of pricing is this? O a. Penetrating pricing O b. Product bundle pricing O c. Discount pricing O d. All of the above

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

Question

Holiday Inn is a travel agent and they are
offering OMR 450 for complete tour cost to
Malaysia. This includes; flight ticket, hotel,
and taxi services. What kind of pricing is
this?
O a. Penetrating pricing
b. Product bundle pricing
O c. Discount pricing
O d. All of the above

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