the challenge with using this pricing scheme is determining an accurate relationship between the price per unit and the quantity demanded. a. market-based pricing b. cost plus pricing c. percentage of mark-up d. target costing
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the challenge with using this pricing scheme is determining an accurate relationship between the price per unit and the quantity demanded.
a. market-based pricing
b. cost plus pricing
c. percentage of mark-up
d. target costing
Step by step
Solved in 2 steps
- Product line pricing refers to setting a price for by-products in order to make the main product’s price more competitive. Select one: a. True. b. False.Create a poem (3-5 stanza) that contains the information about the factors affecting pricing decisions.DDK is a high-technology firm. It has developed a new component that offers superior advantages over competing products. This component can be used in a high-speed production system in all factories. With durable composition, it has a useful life of ten months versus four months for competing products. The component will offer users a significant improvement in production efficiency. 1. Identify the FIVE steps of value-based approach for pricing. Explain EACH step with an example based on the case above.
- 29)focuses on consumers' perceived value as the major factor of pricing, Select one: a. Promotional pricing b. Value-added pricing c. Cost-based pricing d. Value-based pricingList the general approaches to pricing. Select examples of products that you regularly use. i. Notice the price of each of these items For each item, ii. State the main benefits you are looking for in using the product. iii. Does the price communicate the total benefits sought? iv. Does the product’s price suggest good value? v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?Which of the following term best described the following definition when marketer apply pricing strategies involves pricing products that can only be used with the main product? The percentage change in the quantity of "Product A" demanded compared with the percentage change in price in "Product B". By-product pricing Product line pricing Complementary product pricing Breakeven point production Optional product pricing
- Critical Thinking Some retailers have used decoy pric- ing to increase the number of sales of a higher priced alternative. Describe decoy pricing. What are some products that would be good choices for decoy pric- ing? Is this practice ethical? Why or why not?Value-based pricing is the reverse process of Select one: O a. good-value pricing b. cost-based pricing c. cost-plus pricing d. variable cost pricingThe cost to produce the shake is relatively low, with total manufacturing costs running about $0.05 per ounce. Each shake is eight ounces. What pricing strategy do you recommend for this product?
- 16. Which pricing objective has the goal of establishing market share? A) Market penetration B) E-business C) Brand recognition D) Brand licensing E) Profit-maximizing5- Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Item price removal b. Resale price maintenance c. Predatory pricing d. Deceptive reference price1. “Pricing is not an end in itself but a means to achieving certain objectives of the marketing department of a firm.” Discuss.