Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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the challenge with using this pricing scheme is determining an accurate relationship between the price per unit and the quantity demanded.

a. market-based pricing

b. cost plus pricing

c. percentage of mark-up

d. target costing

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