Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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jasmin has a well established coffee shop in her local area that has a strong reputation. due to her strong reputation jasmin has developed an ice cold coffe drink in a can. she has just secured a deal to supply local grocery stores and garden centres with her new product. what is this pricing strategy?
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