Explain what is advertising research is and why it's valuable?

As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

Unlike magazine advertising, radio advertising:   Question 28 options:   a)  ​has high unit and production costs.   b)  ​has longer lead time.   c)  ​poses difficulty in communicating humor.   d)  ​provides maximum flexibility.

4 Which of the following are true about Advertising.   Select 3 correct answer(s) Question 4 options:   It is the form of communication   Advertising is a form of personal communication   It pays for the use of communication media    It is a marketing function

A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county.  This practice is commonly referred to as which of the following?   Question 6 options:   a)  Market positioning   b)  Marketing management   c)  Target marketing   d)  Promotional mix

Topic 1 – Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.

Ad https://www.youtube.com/watch?v=DtLp4yH9IwI&feature=youtu.be See the above advertise and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Does ad take advantage of any macro environment forces? If yes, how ?