If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used.   Question 27 options:   a)  ​pioneering advertising   b)  ​comparative advertising   c)  ​competitive advertising   d)  ​institutional advertising

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used.
 

Question 27 options:

 

a) 

​pioneering advertising
 

b) 

​comparative advertising
 

c) 

​competitive advertising
 

d) 

​institutional advertising
 
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing