If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used. Question 27 options: a) pioneering advertising b) comparative advertising c) competitive advertising d) institutional advertising
If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used. Question 27 options: a) pioneering advertising b) comparative advertising c) competitive advertising d) institutional advertising
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used.
Question 27 options:
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