Which of the following is used to gather preliminary information? Question 2 options: A) Causal Research B) General Research C) Exploratory Research D) Descriptive Research
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Which of the following is used to gather preliminary information?
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- 17 develop a research plan will not be the correct answer, Please answer in ABCD formatQ5. Secondary data consist of A) information collected for the specific purpose at hand B) data that does not age C) information that already exists somewhere, having been collected for another purpose D) information collected from conducting personal, in-depth interviews E) data that is unreliable and unsuitable for the purpose of making marketing decisions F) all. ANSWER: Explanation:1) A type of Informal or Preliminary Research Techniques: A. Content analysis B. Key contacts C. Survey research D. Experimental research 2) Personal events include: A. Leisure B. Sports C. Anniversaries D. Recreation 3) Which one of the following is part of the Crisis Lifecycle? A. Stimulation B. Reputation C. Detection D. Segmentation 4) PEST technique of analyzing the environment cover four categories, all of the following are part of it except: A. Political B. Social C. Technological D. Ecological
- Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image researchDifferentiate between quantitative and qualitative research. Using 2 columns QUANTITATIVE Research QUALITATIVE Research13. 14. Why should an organization do market research? What are the steps in market research?
- Differentiate Between the Following with examples: i) Quantitative and Qualitative research design. ii) Deductive and inductive research iii) Basic and Applied research iv) Exploratory and Explanatory research v) Cross sectional and longitudinal ResearchDifferentiate Qualitative and Quantitative Research on the basis of following parameters: 1.Purpose 2.Data collection sources 3.Sampling Technique 4.Sample Size 5.Generalizability 6.Research approach 7.Question Format 8.Data Format 9.Analysis 10.Instrument14 Which of the following is a type of research that is defined as studies conducted on products/services and production processes for specific applications and commercial purposes, resulting in the acquisition of new information? a) private field research B) accounting research NS) applied research D) Marketing research TO) general research
- 26. Which of the following is a drawback associated with qualitative research? a) focuses on data rather than why things happen b) risks sample not being representative c) does not focus on understanding needs / wants / expectations d) ineffective for testing elements of a marketing mix25. Types of secondary data:Documentary, Surveys, Multiple-source secondary and single source Select one:TrueFalseSecondary data for marketing research can also be described as: a. Data collected from a survey b. Data collected from respondents c. Data previously compiled for some purposes other than the current study d. Unrefined data
