Q: The company LG recently launched a rollable TV that can roll down into a discreet housing unit when ...
A: Rollable TVs are a new concept in the television industry. The first company to launch rollable TV i...
Q: What is the significance of belonging to the World trade Organization?
A: The only international organization that deals with international trade rules is the World Trade Org...
Q: What markeing mix recommendations would you have for Callway as it attempts to increase internationa...
A: Strategic market planning refers to developing a plan and strategy for the long term survival and to...
Q: List the four stages of the "Stage-Gate Model" for the New Product Development
A: Stage Gate Model - The stage-gate model is a method used in product development to manage the progre...
Q: Idenfity consumer and marketer reactions to the state of the economy. What is the state of the econo...
A: Consumer and marketer reactions Economy. Individuals' income status usually declines during a recess...
Q: What are the pros and cons of the global versus a multidomestic approach to marketing golf clubs for...
A: Multidomestic approach is part of international marketing approach that concentrates on advertising ...
Q: roduct: Toothpaste What is the purpose of the product in your life? Based on your primary research, ...
A: The purpose of the toothpaste product in your life - Toothpaste is not a reliable glue. It could be ...
Q: Interview five students. Have them describe thelast three restaurant meals they consumed and thesitu...
A: Process of research in marketing is important. Conducting primary data through interview is importan...
Q: Embrace the position of being a product manager and your product is a cellphone. Then, create your o...
A: A product life cycle is the time period between when a product is initially offered to customers and...
Q: New-product development is important to a company like Medtronic, hut it is hard work, and often lea...
A: New product development is the phenomenon that almost every company adopts to expand its market size...
Q: What factors must be considered when choosing among a lte rnative media?
A: Marketing is a vast topic including various areas like digital marketing, marketing channels, market...
Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from trad...
A: Answer Multi-Channel Marketing As Cathy is using traditional retailing as well as email an online pl...
Q: Pick two different environmental segments fromTable 3–1. Find one advertisement you think isparticul...
A: Advertisements play a great role in what customers buy either online or offline. The advertisements ...
Q: a.Critical evaluation of the advantages and disadvantages of divisionalisation to the parent company...
A: In the given question, we are given an instance of GoGo Airline wherein the firms' parent company is...
Q: What are some of the significant environmental factors that ciukd have majourimpact on the marketin...
A: Government, technological, economic, social, and competitive forces are examples of external factors...
Q: Explain the issues of validity and reliability in relation to quantitative research?
A: * Introduction - Before trying to understand the issues of validity and reliability in context of qu...
Q: Explain the value of direct marketing for consumers and sellers.
A: Direct marketing doesn’t comprise retailers and or suppliers. Positive consumer outlooks in direct m...
Q: Using the case study, explain how legal and political factors are likely to impact on Tropical Leisu...
A: Organisation uses PESTEL analysis as a tool to study and understand the macroeconomic environment of...
Q: To some people, these are a fruit, a bird and a part of a house. To others, these are a computer, a ...
A: In modern world trademarks and brand names have become the pillars of success for many popular firms...
Q: Identify the following if it is an example of COMMERCIAL BANK, THRIFT BANK, GOVERNMENT BANK, PRIVATE...
A: Commercial Bank -The phrase "commercial bank" refers to a financial institution that accepts deposit...
Q: Understand the role of global demographics
A: Demographics is the study of structure of a population. It has to understand various aspects of that...
Q: how does lifestyle attitudes and culture affects the food business
A: The segmentation of customers is very vital step in executing marketing plan effectively. The segmen...
Q: CASE - CAPACITY BUILDING PROJECT AIMS TO INCREASE YOUTH INVOLVEMENT IN SUSTAINABLE DEVELOPMENT Basse...
A: The success of any project is dependent on careful planning and the collaboration of a project manag...
Q: Bringing in products and services to satisfy the needs and wants of consumers is called a. exporting...
A: The organisation or the company needs to produce the products and services according to the needs an...
Q: What is the key to success at Mall of America?
A: The major contribution is the branch location and marketing platform. The idea of the MOA is the con...
Q: Define what is SWOT
A: A SWOT Analysis is among the most popularly utilized indicators for evaluating an organization's cur...
Q: What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-...
A: The product development is th crucial stage of marketing plan as it may either increase the e decrea...
Q: Is the criticism of Nike for creating a shoe thatis symbolic of success to some groups valid?Why or ...
A: Nike is a well-known product maker. It has garnered a lot of popularity among athletes and other ind...
Q: What are the goals of tourism development?
A: * Introduction - Before discussing the prominent goals of the tourism development , let us first bri...
Q: Describe several total products that are more thantheir direct physical features
A: The Total Product concept is used by customers at the time of purchasing different brands available ...
Q: Explain the following concepts based on your own understanding of how can they be utilized as an ent...
A: An entrepreneur is a person who starts a new firm and bears most of the risks while yielding the maj...
Q: How is a college textbook sales representative compensated?
A: Sales representative are associated with the organization who are indulged into selling their produc...
Q: Identify the four major social media and describe how brand managers integrate them into marketing a...
A: Social media allude to sites and applications that empower clients to make and share content or to p...
Q: Examine the competitve enviorment for juice bars.Consider the likelihood ofnew entrants, barriers to...
A: Every company will go through lots of competition. This is one of the most important environmental f...
Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from trad...
A: Embedded marketing is a form of indirect marketing where marketers delivers brand awareness of their...
Q: Understand cross-cultural variations in nonverbalcommunications.
A: Nonverbal communication Differences in non-verbal communication between cultures occur because of h...
Q: How does social entrepreneurship impact how businesses interact with its consumers? Provide examples...
A: Social entrepreneurship is a process of doing business by which individuals, communities, groups, st...
Q: Should U.S. tobacco firms be allowed tomarket cigarettes in developing countries?Why or why not?
A: Marketing helps the company to gain customers. It influences customers that the brand and their prod...
Q: What will happen if there's no intercultural communication?
A: Intercultural communication skills are required by those who share information and communicate with ...
Q: Visit your college bookstore before you answer, (a) Where would display the Post-it© Flag Highlighte...
A: Display advertising is highly used by marketers for the purpose of promotions. These tables and disp...
Q: What does it mean that advertising is intended to persuade? How do different ads persuade in differe...
A: Advertising is definitely intended to persuade. The details are discussed as follows-
Q: What are the differences between US and Chinese businesses in the influence of social media?
A: Social media is a web platform that allows people to share content such as personal information, doc...
Q: Select the promotional approach appropriate to a product’s target audience, life-cycle stage, and ch...
A: Promotional Mix- Promotional mix refers to the specified combination of the tools, processes and cha...
Q: What kind of special promotion gift days(WITH PREMIUMS) and event days(no premiums) can the Phillies...
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three s...
Q: Dr Skywalker has been running a furniture manufacturing business in his own personal capacity as a s...
A: iii. Dividends should be paid out only from the corporation's profits.Profits from capital transacti...
Q: 6. A well trained people for franchise business will be provided by the Franchisor. Select one: True...
A: 6. False 7. Leverage Ratio 8. Working Capital
Q: The __ authorizes the buyer of a company to purchase goods. A. purchase requisition B. purchase or...
A: A purchase requisition is a formal document that workers use to acquire or order something for the f...
Q: Develop an advertisement for the following foreach of the four female market segments describedin th...
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three s...
Q: What role do opinion leaders play in McDonald's marketing?
A: Marketing is about influencing the prospective customers into buying the firm's offering. Various to...
Q: Diamond Line is a distributor of everything a florist needs to create a beautiful arrangement except...
A: Marketing and sales are closely knit together.
Answer the following questions briefly. Cite all references in APA format.
1. What is the role of managing information in the tourism industry?
2. How does the application of information systems increase the competitiveness of a tourism business?
3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market?
4. Explain the relationship between e-commerce and digital marketing?
5. Why is trust a pre-condition for a flourishing e-commerce?
Step by step
Solved in 2 steps
- 1. What do we understand with e-commerce?2. What is the difference between pure electronic commerce and the partially electronic commerce?3. What is the difference between electronic commerce and electronic business?4. Clarify B2B electronic commerce and present it graphically.5. Clarify B2C electronic commerce and present it graphically.6. What is the M-commerce?7. In what areas we see the impact of electronic commerce?8. Explain the impact of electronic commerce on direct marketing.9. Explain the impact of electronic commerce in the organizational structure.10. What is the impact of electronic commerce in finance and accounting?11. What is the impact of electronic commerce in the field of human resources?12. What are the barriers to the implementation of electronic commerce?1. List two advantages and two disadvantages of e-commerce. 2. What are the nine categories of e-commerce? 3. Provide an example of five activities of the businessto- consumer e-commerce cycle. 4. Explain four major models of business-to-business e-commerce. 5. What are two advantages of mobile-based and voicebased e-commerce? 6. What is search engine optimization (SEO)? How can an e-commerce business benefit from SEO? 7. What is social commerce? What are two reasons for its growing popularity? 8. What are the four pillars of hypersociality? Discuss.3. Provide an example of five activities of the businessto- consumer e-commerce cycle. 4. Explain four major models of business-to-business e-commerce. 5. What are two advantages of mobile-based and voicebased e-commerce? 6. What is search engine optimization (SEO)? How can an e-commerce business benefit from SEO? 7. What is social commerce? What are two reasons for its growing popularity? 8. What are the four pillars of hypersociality? Discuss.
- Just what is the function of a tourist information system?•Evaluate current real estate Web sites. How do they perform these functions online? •Outline alternative real estate sales models, such as the seller working directly with the buyer. •Explain the role of perceived risk in purchasing a home under an e-business model.Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.
- Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.In the last several years, e-commerce has exploded in popularity. What are the main causes of this pattern? Is this going to keep going? Is there any reason to believe that?Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
- 1. What are the Business Models for E-Commerce Transactions? 2. What is the current state of the e-commerce environment? 3. Market research on the internet?12 An e-government platform that solely offers information as part of their business model refers to a hybrid business model. Select one: a. True b. False1. Choose a specific e-commerce website catering to tourism and hospitality.2. Describe their offerings (products and services).3. Describe the features and contents of the site.4. Is their website user-friendly to consumers? Why or why not?5. Give recommendations to further improve their relationship with customers