Is the criticism of Nike for creating a shoe thatis symbolic of success to some groups valid?Why or why not?

How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 200 million subscribers in 48 countries today?

Critical Thinking Many consumers are concerned about the environment. They demand green marketing activi- ties and more green products. Still, most do not buy green products because they are a few cents more ex- pensive. How do you explain this? What are marketers doing wrong? Should government intervene? What are your suggestions for successful green marketing?

Why has anti-consumption become more prominent in recent years ?

What are Deming’s 14 points? Do you think this is still relevant especially in this modern digital age? Why or why not?

What is the Mediterranean diet? What is the Mediterranean lifestyle? What are the primary differences between the Mediterranean diet and most affluent Americans’ diets? Could you (or do you) follow this diet and lifestyle? What would be your motivations for doing so? Why do you think this diet has received so much coverage in the media?

Why is Pinterest's biggest competitor Google? Why does Pinterest develop smartphone-only features and products?

In his article, "From converse All-Star to Bathu: Inside South Africas sneaker Mania (2023), Matimu Rikhotso indicates that the local sneaker (or tekkie) manufacturing industry is thriving in South Africa. You have decided to capitilise on this positive trend and launch your own line of sneakers. You will be using your understanding of culture and consumer behaviour to design a range of shoes that appeals to your chosen segment of consumers (ie your target group).   Provide an illustration of a sneaker that will be included in the launch range. Choose a sneaker shape add relevant design elements (colours, patterns, brand name, and or brand logo that will appeal to your target group. include labels for the elements you have chosen.

Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a positive or a negativeinfluence on consumers? With what types of productsis conformity more likely to occur?