What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-with-flags product for college students?

6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…

Disruptive Brand Plan:  To follow up to the above solution: What is supposed to be a proposal for a disruptive strategy to help the company? What is the solid and clear disruption that provide some financial implications, and the target market section?

Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words.  I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1.      Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2.     Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3.     As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4.     It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3)     ST: 1.     With an increment in intensity of competition amongst the rivals and Sheng…