* Question Completion Status:12346.789.101112131415161718192021222324252627282930313233A Moving to another question will save this response.«< Question 2 of 33Quèstion 2Save Ans5 pointsA product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products andindustrial products. List and briefly explain the four classifications of consumer products and provide examples for each.For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).BIUSParagraphArial10pt田田田田用国田用国す份|P.O WORDS POWERED BY TINYhp12 +insprt scdeletehomef1of51914412米10IONnum&7V23+ backspacelocke%D24685243.

A business offers value to customers so that they can solve their problem and achieve their aims.…

Answered: estion 2 5 poi A product is anything…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Reflective Paper 1 Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pelletswith a hard shell to carry these chocolates easily without the risk of melting. This gavehim an idea, and the M&M’s Plain Chocolate Candies were introduced in the USAmarket in 1941.The product was a hit with the American soldiers and U.S. Army became its first bigcustomer as it gave the soldiers an option to carry chocolate in tropical climates withoutmelting. In 1949, the brand introduced the tagline “Melt in your mouth, not in yourhand,” and this led to a considerable increase in its sales because it delivered on asolid insight, especially from parents who did not like to see their children making amess when eating chocolate. M&M’s are button-shaped chocolate-filled candies withhard shells surrounding a filling which varies depending upon the type of M&M’s. Theproduct is available in various colors – red, yellow, orange, brown, green, and…
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