“From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out of that 80, only 20 people end up buying the brand, and only 4 spontaneously recommend the brand.” PAR is calculated as _____. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04 BAR is calculated as _____. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04

“From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out of that 80, only 20 people end up buying the brand, and only 4 spontaneously recommend the brand.” PAR is calculated as _. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04 BAR is calculated as _. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 1VC

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