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“From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out of that 80, only 20 people end up buying the brand, and only 4 spontaneously recommend the brand.”   PAR is calculated as _____. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04   BAR is calculated as _____. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04

“From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out of that 80, only 20 people end up buying the brand, and only 4 spontaneously recommend the brand.”   PAR is calculated as _____. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04   BAR is calculated as _____. A) 0.8 B) 0.2 C) 0.25 D) 0.05 E) 0.04

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out of that 80, only 20 people end up buying the brand, and only 4 spontaneously recommend the brand.”

 

  1. PAR is calculated as _____.
    1. A) 0.8
    2. B) 0.2
    3. C) 0.25
    4. D) 0.05
    5. E) 0.04

 

  1. BAR is calculated as _____.
    1. A) 0.8
    2. B) 0.2
    3. C) 0.25
    4. D) 0.05
    5. E) 0.04
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