Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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“From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out of that 80, only 20 people end up buying the brand, and only 4 spontaneously recommend the brand.”
- PAR is calculated as _____.
- A) 0.8
- B) 0.2
- C) 0.25
- D) 0.05
- E) 0.04
- BAR is calculated as _____.
- A) 0.8
- B) 0.2
- C) 0.25
- D) 0.05
- E) 0.04
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