A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under the product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.
A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under the product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under
the product line, are these considered as different categories (width), or are these
considered as product variants (depth)? Explain.
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