A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under the product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.

Q: Elaborate on the criteria for choosing brand elements with examples

A: Quality control is a very important task of every organization as it helps in maintaining a brand…

Q: Bajaj Auto and Parle Products have also discontinued their advertisements in three television…

A: In the market, organizations generally use advertisement is an effective tool to promote sales and…

Q: Suppose you bought a mobile phone recently. (As customer you have some basic expectations from this…

A: A product is anything that can be offered to a customer to satisfy his or her need or want Whether…

Q: 31  Brands say something about product quality and consistency. Select one: a. False. b. True.

A: Answer- Its True! Brand names help consumers identify products that might benefit them. Brands also…

Q: Family brands – these are brands of large wholesalers and retailers. - Eg Wal-Mart, Carrefour.

A: Family Brands - Family brand is where a manufacturer uses the brand name to two or more same…

Q: what should the marketing plan for coating of decorative floors and walls?

A: In today’s world, everything has shifted to the digital mode of marketing activities. As more…

Q: Discuss the three steps in the product positioning process. 1. Identifying the competitor in the…

A: Product positioning is a form of marketing that presents the benefits of your product to a specific…

Q: 1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the…

A: A strong brand is one that maintains a positive reputation and perception among its stakeholders and…

Q: Brand: Aquaphor Baby Healing Ointment 3. What is the most noticeable technical aspect of the brand…

A: 3. Most Noticeable Technical Aspect of Design.The most noteworthy technological feature of Aquaphor…

Q: Assume the following products represent the product mix of Unilever. Briefly explain and arrange the…

A: About Product Mix -A relevant kind of organization's array of goods and services is called its…

Q: What is screening in KYC?

A: KYC (know your client) refers to the activity where the bank ensures that a customer potentially…

Q: What are the 3 main factors for a product's life cycle with Examples

A: The different phases of a product's life cycle, from birth to death, are referred to as the Product…

Q: What exactly is meant by the term "FMS option"?

A: The term manufacturing means the conversion of raw materials into finished goods. Manufacturing is…

Q: Identify two examples of branding in financial services. (e.g. specific type of retail bank accounts…

A: Branding is crucial because it not only makes a positive impression on consumers but also helps your…

Q: Why change product mix breadth?

A: It refers to all product line range of products across the retail chain encompassing varied product…

Q: what are the brand features of baby food company? Example

A: Brand feature consists of the trade names, logo, trademarks, domain name, etc that helps the…

Q: brand: my protein  Describe the 4Ps of protein powder of this brand (Product features, Price, Place…

A: Please find the answer below.   PROTEIN POWDER: A common dietary supplement is protein powder. A…

Q: can be use juice to decide on the packaging to determine the market reaction and to justify brand…

A: Marketing includes advertising, positioning, branding, etc. It helps to build customers for the…

Q: How would you determine the best product position for the following? a. A brand of tablet computer…

A: Disclaimer: Since you have posted a question with multiple sub-parts, we will solve first three…

Q: Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment…

A: Please find the answer below.MARKETING MIX: The marketing mix is the collection of variables or…

Q: What are the must have questions to prove the acceptability of an oorganic product's packaging?

A: Packaging configuration decides to accomplish two objectives: safe appearance and successful…

Q: 1) hook/attention grabber for a face wash product 2) When you think about face wash two things that…

A: Face wash is a skin care product designed to cleanse the skin and remove dirt, oil, and impurities.…

Q: The brand value chain assumes that the value of a brand lies with the marketer. Select one: True…

A: The brand value chain gives a better understanding of the investments and initiatives taken by a…

Q: based on case study, evaluate Adidas’s marketing communications strategy.

A: Adidas's marketing communications strategy, as outlined in the case study, appears to be…

Q: Name the target market The following are products that are sold. Identify the target market. Target…

A: A target market is a set of people to whom you want to offer your products or services. Each…

Q: 1. discuss the characteristics of shopping products.  2. what are homogenous and heterogenous…

A: Shopping product refers to items that the consumer purchase less frequently and compare with…

Q: What is category management, and what role does it play inthe success of a product line?

A: Management means managing or controlling the daily activities or group of people.  It is a process…

Q: What is the difference between product feature and product characteristics?

A: What are Product Features? Product feature  - Product features are characteristics that any product…

Q: What is product positioning? Under what conditionswould head-to-head product positioning be…

A: Positioning can be explained as a brand that a company occupies in the mind of the customers and how…

Q: you’re asked to compare and contrast your samples. You can comment if they are particularly good to…

A: A product is a mix of both tangible and intangible attributes that satisfy the needs and wants of…

Q: Q1: Mention 3 products each that appeal Lifestyle profiles Product-specific profiles

A: Segmentation is an essential step in marketing. Market segmentation is done based on Demographic…

Q: Make a selection of advertisements from newspapers and magazines. Illustrate how quality is used in…

A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…

Q: Create relevant questions for each stage of the brand purchase funnel. Based on Nandos South Africa…

A: Here, I would prepare the relevant questions for each stage of the brand purchase funnel, I have…

Q: Where do the following fit on the continuum of evaluation for different types of products? a)…

A: a) Consulting is high in credence quality and are difficult to evaluate. A person who has…