A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under the product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.

Develop three co-branded products: one that wouldbe beneficial to both individual brands, one thatwould benefit one brand but not the other, and onethat would benefit neither brand. Explain your logic.

Below are listed a number of statements related to marketing objectives, product characteristics, competitors and pricing strategies at different stages of the product life cycle. Each statement relates to one of the following four phases of the product life cycle: a. Introduction b. Growth c. Maturity d. Decline On your answer sheet, mark the letter (a,b,c,or d) corresponding to the stage of the product life cycle with which it is most closely associated. 1. 2. Product is most likely a "cash cow" according to the BCG grid. 3. Customers are likely to be laggards 4. Prices are highest. 5. Profits are highest Offer product extensions, service, or warranties 7. Marketing objective is to create product and encourage trial 8. Competitors begin to enter the market 9. Customers who buy are innovators 10. The goal is market share defense and profit maximization 11. Use cost-plus pricing 12. Cut promotions and ride the wave of increasing demand. 13. Product is most likely to be a "star" 14.…

5 The term brand originated from the word branding Question 5 options:   True   False