Ej6 Knorr has been making cooking easy since 1838. Its ready-made sauces and stock pots are available in nearly 90 countries worldwide and with annual sales over $3 billion, it is parent company Unilever’s biggest-selling brand. In Poland, Knorr’s best-known product is Bulionetka; a stock used in soups and braised dishes. Even well-known brands can’t stand in the hypercompetitive FMCG category, especially when busy lifestyles mean that fewer and fewer Polish people take the time to cook at home. Knorr’s new TV campaign was designed to raise awareness among women aged 25-49, but Knorr also wanted to reach a younger audience to drive sampling and sales. Q1. Knorr approached you as an external agency. Discuss the services that will be provided by you to attract the customers to their products.C1 Q2. Explain the media toolsthat will be used by you in promoting Knorr products and services C2 Q3. Assess the steps that Knorr company will undertake before choosing you as an external advertising agency. C6
Ej6
Knorr has been making cooking easy since 1838. Its ready-made sauces and stock pots are available in nearly 90 countries worldwide and with annual sales over $3 billion, it is parent company Unilever’s biggest-selling brand. In Poland, Knorr’s best-known product is Bulionetka; a stock used in soups and braised dishes. Even well-known brands can’t stand in the hypercompetitive FMCG category, especially when busy lifestyles mean that fewer and fewer Polish people take the time to cook at home. Knorr’s new TV campaign was designed to raise awareness among women aged 25-49, but Knorr also wanted to reach a younger audience to drive sampling and sales.
Q1. Knorr approached you as an external agency. Discuss the services that will be provided by you to attract the customers to their products.C1
Q2. Explain the media toolsthat will be used by you in promoting Knorr products and services C2
Q3. Assess the steps that Knorr company will undertake before choosing you as an external advertising agency. C6
Q4. Knorr wanted to reach its younger audience. Should they use the help of social media for promotion? Analyze the Pros and Cons of Social Media C5
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