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- What are unsought products? Give an example of an unsoughtproduct, and explain how it might be marketed.Find and paste examples of food products that demonstrate each of the following: a. Brand Name b. Brand Term c. Brand Design d. Brand Symbol e. Manufacturers Brand f. Co-branding g. Licensed Brand h. Private BrandYou are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges,and future growth – YOU
- Pretend that your company has been making and selling one product for the past fiveyears. Plan to make additional three products. These may be in the same category as the firstproduct or not. Use the following format.Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.
- Repositioning needs a continuous monitoring of the brand's performance in the market . Explain .What is straight rebuy?A product is anything than can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups of closely related products, sold to the same costumer groups, and marketed though the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and probability, companies are always looking to the future, and re-evaluating their product mix.
- The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions. (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)Why is branding important? Analyse a brand of your choice showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.Below is a list of descriptions and/or elements of a concept. Read each description carefully and identify the concept. Your answer should include only the correct word or concept. A term that refers to the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that satisfy individual and organisational goals. A term that describes the activities used to transfer the market offering to the buyer.Activities include primary, auxiliary and exchange activities. The focus of this term is to identify core customers; establish relationships with these customers; maintain and enhance those relationships; and, if and when necessary, terminate those relationships so that the objectives of all parties involved are met. This exists when there are relatively few businesses marketing a particular product and it controls much of its supply. It is the careful gathering, processing, analysing and…