Discuss any three (3) PR tools or techniques that contributed to the profitability of the American Express company. How did each of these tools help the company?

Instructions There are two steps to this assignment: 1) Develop a SWOT analysis for a company. (See detailed instructions below)  2) Based on your SWOT, make three recommendations to your company regarding new product or service ideas.  One of these ideas will be the focus of your marketing plan.   Part 1:  Develop a SWOT Select a company that already exists and that you would like to develop a new product or service for.  Then research that company to create a SWOT analysis.  It is critical that a company understands its internal strengths and weaknesses and the external environment in terms of opportunities and threats.  Develop at least three items for each area: Strengths (3), Weaknesses (3), Opportunities (3), and Threats (3).  Under the SWOT table/chart, you will elaborate on the information in your SWOT.  Make sure each categories (strengths, weaknesses, opportunities and threats) is clearly labeled.  Put enough information into each description so I can tell what you mean.…

Describe what social networking and online discussion groups and chat rooms are and how they function to demonstrate a comprehensive grasp of how they relate to your area of expertise. What are the advantages of doing online research using these tools?

You are hosting a meeting this week to inform upper management about the quarterly sales in your division.  Describe how you would prepare the meeting room

make the following for a website project about a charity organization 1. Qualitative assessment of performance 2. Quantitative assessment of performance

Step 3: Use the techniques in this lesson to interview or survey potential customers. Step 4: Use the findings of your research to inform your thinking around your business opportunity. Use the Customer Interview Results template to capture the results and your thoughts on how to proceed based on the results. STEPS 3-4: Customer Interview Results   Results of Market Research Reflection on Results 1     2     3     4     5     6

As you are developing your Portfolio, what changes would you make to your Website? More graphics? Color? How can you make your portfolio stand out from others? You want to grab the attention of others, how can you do that?

One important role that PR Practitioners or Consultants play, is that of being a lobbyist. Discuss how a PR Practitioner or Consultant would play such a role (lobbyist), for an organisation.