What decision-making level do the stakeholders, or should the stakeholders, have in the process? What role does a communication plan have in the strategic planning process?

Analyze the data you have to project sales targets, goals, and other information required to make informed business decisions.

As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only.  You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget.   Have you successfully completed all of the important steps in planning an online marketing campaign?  If so, please say so.  If not, please identify the step(s) that you've missed in the plan above.

How can a company effectively communicate its organizational plan to all levels of employees?