You have been hired to serve as an Ethics Consultant for a company of your choosing. As the consultant you have been asked to provide a plan of implementing an ethics program with the key stakeholders, recommendations for cause-related marketing, strategic philanthropy, and social responsibility intiatives. The plan must include the following sections: Company Overview Recommendations for: Stakeholders: Leadership Employees Other Stakeholders Strategic Planning Cause-related marketing Strategic Philanthropy Social Responsibility Other recommendations Concluding Thoughts Audit Plan

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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You have been hired to serve as an Ethics Consultant for a company of your choosing.  As the consultant you have been asked to provide a plan of implementing an ethics program with the key stakeholders, recommendations for cause-related marketing, strategic philanthropy, and social responsibility intiatives.
The plan must include the following sections:
  • Company Overview
  • Recommendations for:
    • Stakeholders:
      • Leadership
      • Employees
      • Other Stakeholders
    • Strategic Planning
      • Cause-related marketing
      • Strategic Philanthropy
      • Social Responsibility
      • Other recommendations
  • Concluding Thoughts
    • Audit Plan
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