
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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You have been hired to serve as an Ethics Consultant for a company of your choosing. As the consultant you have been asked to provide a plan of implementing an ethics program with the key stakeholders, recommendations for cause-related marketing, strategic philanthropy, and social responsibility intiatives.
The plan must include the following sections:
- Company Overview
- Recommendations for:
- Stakeholders:
- Leadership
- Employees
- Other Stakeholders
- Strategic Planning
- Cause-related marketing
- Strategic Philanthropy
- Social Responsibility
- Other recommendations
- Stakeholders:
- Concluding Thoughts
- Audit Plan
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